Of course, the immediate effect and speed of propagation of SNS are amazing.
On the other hand, we also focus on things that can be believed in, “facts and accuracy”.

It is desirable to measure the cost-effectiveness of digital marketing.
However, this is surprisingly difficult.

Cost-effectiveness indicators
ROI = (profit – advertising costs) / advertising costs

There are also external factors that cannot be covered by the ROI indicator. Another thing to consider is the effect of continued use.

Launch a variety of campaigns on related sites.
Make more use of product features, such as seasonal announcements, new uses, and recipes.
With different approaches and ideas, this will grow into an excellent owned media.
If used well, it can be a great benefit!