In Japan, there are roughly seven types: Amazon, Rakuten, Shopify, SQUARE, other e-commerce services, Rakuuru Cart, and self-owned servers.

• If you don’t have a budget but want to work hard, we recommend your own online shopping site.
• If you have a physical store and want to do online shopping, SQUARE is the best choice.
• If you are thinking of eventually selling your products overseas, Shopify is the way to go.
• If you have a budget and want to succeed in the future, stick with Amazon.
• If you have a budget and only want to sell domestically, Rakuten is the way to go.
• If you don’t have much time to work on online shopping, Kuroneko Rakuuru Cart is convenient.

You can choose between a mall type and a store type of online shopping service depending on the products you are selling.

The mall type has excellent customer attraction, but there is a risk that your products will be buried or you will fall into a price war.
The store type, which is advantageous in terms of cost, has the weakness that it takes a long time to sell.
For this reason, you will need to consider using online advertising when using the store type.

No matter which type you choose, your sales will depend on your efforts to properly communicate the value of your products.
Beautiful photos make an impact, and well-written text increases customer satisfaction.
The most important thing may not be the products, but the trust in your store.